Jennifer LoBianco Radio Interview on Strategic Marketing

Jennifer LoBianco, Partner and Chief Strategic Officer of 8fold that heads up Client Services and brings a critical eye to the development of all strategic client initiatives joins Enterprise Radio.

Listen to host Eric Dye & guest Jennifer LoBianco discuss the following:

  • How did you get started?
  • What differentiates you in this industry?
  • What does integrated creative works mean? What does it entail?
  • What types of clients do you serve?
  • What are your biggest challenge as an entrepreneur?

 

TIP: DON’T FOCUS ON BILLABLE HOURS! – IT INHIBITS YOUR WORK AND IT ANNOYS THE CLIENT, OFFERING UP ADDED VALUE IDEAS AND STRATEGIC THINKING OUT OF SCOPE/FOR FREE ALWAYS PAYS OFF IN THE LONG RUN.