They used to say it’s a man’s world but we all know now over the past several decades that’s no longer true.
Women are earning and spending greater than before. And women influence other women with their decisions about spending too and the brands they use, particularly now with the ease of communication via social media.
Women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.
Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics.
But, 91% of women say that advertisers don’t understand them. But, we do!
We bring brands closer to Moms through:
- Social media
- Strategy and Design
Innovative marketers drive results when mothers are engaged by way of conversation, not advertising, not interruption. Our team brings together this vital combination of reasoning and execution so you connect with moms.
Interested? If so, please reach out and we’ll have a nice conversation about your project.
*Data from TMW News.