Monthly Archives: March 2014

Women refute canceled ‘Armpit of America’ campaign with own ‘We are New Jersey’ video

Posted:03-20-14

Two Cranford women decided to do more than just complain on Facebook when they got word of the since-scrapped Dove campaign referring to the Garden State as the “Armpit of America.” Led by Jennifer LoBianco, co-founder of Morristown-based 8fold, a … Read More>>

8fold “We Are” NJ Video Making News on CBS New York

Posted:03-20-14

Two Cranford women decided to do more than just complain on Facebook when they got word of the since-scrapped Dove campaign referring to the Garden State as the “Armpit of America.” Led by Jennifer LoBianco, co-founder of Morristown-based 8fold, a … Read More>>

8fold Creates Video Response to Proposed Dove Ad Campaign

Posted:03-17-14

Those of us from NJ have heard the Armpit of America comment before and you can understand why it made me cringe last week even if Dove didn’t mean any harm with their expected, then pulled, ad campaign. So two … Read More>>