Monthly Archives: May 2013
Marketing starts with a conversation with your team, not your customers
Posted:05-01-13
One of my former colleagues used to say, “analysis, paralysis” as we sat holed up in a conference room overanalyzing data before making each marketing decision. On the other end of the spectrum, there’s the “see what sticks” philosophy, which I don’t believe in, either. The perfect balance lies somewhere in between.