Does your business really need a Facebook page?

While brands are flocking to Facebook, you must first ask yourself if YOUR target audience is actually there.

One simple way to do this is to run some demographic data against your target, this can be easily done through the Facebook advertising tool. And while Facebook is increasingly becoming a great tool to promote your brand, keep in mind, it's still a social interface and therefore you cannot communicate here simply like you do via your capabilities brochure. Bite size information, links and video are most effective.

Also keep in mind that integrating your website with Facebook is also key. And, "NO!" your Facebook page doesnot replace your website. But there are some easy ways to create tabs on Facebook that reflect your website and seamlessly integrate one with the other.

And your team doesn't have to learn a new language to do it, nor does your CFO have to approve a big budget. We're here to show you how it can be easily done and at a low cost.

Check out what we've done for our very cool Irish Pub client, The Shannon Rose, creating both their new website and integrated Facebook page.

8fold Breathing New Life Into Brands Everyday.