Seriously, how many logos does your brand need?

When was the last time you took inventory of all the different logos being used by each business unit?

If it's been a while, you may be a bit surprised. Even internal brand stewards are offenders of diluting the brand by creating a new logo every time a new product launches or cool event is planned.

Sure, we all want something fresh and new, but what about diluting the brand while you're at it? One strategic exercise often overlooked is the internal brand audit, getting a deep understanding of how the brand identity is being communicated not only through the general design, but logo representation, color palettes and typography.

And, this is best done with a third-party resource. Because, let's be honest, you don't have the time to gather all of these assets, nor assess each one, holed up in the conference room for days on end. That's what we're here for!

8fold Breathing New Life Into Brands Everyday.